Joyce Woodhouse

Joyce Woodhouse

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Building a Better Georgia

Building a Better Georgia

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Aaron Ford

Aaron Ford

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Mike Zalewski

Mike Zalewski

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Dave Young

Dave Young

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Brittany Pettersen

Brittany Pettersen

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Alec Garnett

Alec Garnett

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Sal Pace

Sal Pace

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Equality Florida

Equality Florida

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Brian Sims

Brian Sims

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Barbara O’Brien

Barbara O’Brien

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Andre Dickens

Andre Dickens

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Georgia Water Coalition

Georgia Water Coalition

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Buddy Dyer

Buddy Dyer

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Pat Gerard

Pat Gerard

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Justin Jones

Justin Jones

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John Ager

John Ager

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Campaign Against Judge Lloyd Karmeier 2014

Campaign Against Judge Lloyd Karmeier 2014

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Campaign Against Patrick Lucas 2014

Campaign Against Patrick Lucas 2014

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Campaign Against Dolph Santorine 2014

Campaign Against Dolph Santorine 2014

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Campaign Against Dale Anderson 2014

Campaign Against Dale Anderson 2014

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About the Dog

Mad Dog Mail is a Democratic persuasion mail firm based out of Florida. As our name indicates, we are strong, tough Democrats who fight against Republican smears and attacks, working only with Democratic campaigns.

We provide the quality of a national firm without the Washington D.C. price tag. Our unique and clever concepts, paired with visually stunning graphical design, cuts through the clutter of the election season and gets the campaign message across to highly targeted voters.

We are a full-service mail and communications firm that crafts each mail plan and mail piece based on the individual campaign’s polling and strategy. We have experience in every facet of a campaign, from creating that first budget and writing press releases to creating attention-grabbing mail and websites. We know that the winning moment in a campaign often happens by paying attention to details at every step along the way.

From the initial concepts to writing the copy to having the pieces printed, labeled, mail-housed and dropped at the post office, we handle the entire process for you so you can spend your time campaigning instead of worrying about the mail.

Handling Your Campaign

We don’t do tired, canned pieces and we don’t have templates. When you hire us, you get original, from-scratch work tailored to your specific campaign. That’s why we limit the number of clients we take each election cycle. We believe that smaller is better and anticipate working with roughly 30 to 35 races in total for the cycle. This is the same amount of work we took last cycle, and we are proud of the work that we did for our clients and the success we had against a mighty Republican wave.

Our account executives are proven strategists who provide our clients with the very best advice and service. We feel that the best way to do that is by being on every conference call and in every strategy meeting, and involved at every level. We get involved in your campaign early and are committed to our clients first and foremost.

When you hire us, you get us—not the assistant to the assistant for the Vice President in charge of footnotes. Each campaign deals directly with Jon, Rebecca or Matt. Each campaign has our cell numbers, and we are available for you at any hour.

The Pack

JON ANDERSON

Jon Anderson, Founder and President, was involved in political campaigns before he could drive, going door-to-door for judicial candidates in LaGrange, Georgia.

Since then, Jon has bounced around the country helping campaigns at all levels win tough races in hard places. In 2010, Jon crafted a successful message and mail program, defying the Republican wave and millions spent by the U.S. Chamber of Commerce, to propel Illinois Chief Supreme Court Justice Thomas Kilbride to another 10-year term in the second-most expensive judicial retention campaign in the country. Jon’s other successful clients in 2010 included Congressman Dan Boren, St. Louis City Councilman Pat Dolan, New York Assemblyman Bob Sweeney and Pennsylvania Representative Dante Santoni.

Prior to forming Mad Dog Mail, Jon was a Vice President at MSHC Direct, where his clients included Congressman Dan Boren, St. Louis County Executive Charlie Dooley and the United Bermuda Party.

Before learning the ropes of the direct mail business, Jon was the Executive Director of the Georgia Democratic Party. There, he ran an operation that included more than 30 full-time staff members and was responsible for close to $10 million in expenditures in 2002.

Campaigns and Elections magazine named him a Rising Star in 2002. As the joint House and Senate Caucus Director in Georgia in 2000, Anderson was directly responsible for more than 40 campaigns and an operation that spent more than $3.5 million, ran 32,000 points of television and produced more than 230 individual pieces of mail for candidates across the state.

“One of the reasons I decided to go into direct mail is that I thought the direct mail for State House and Senate campaigns could be better. And that firms should pay as much attention to someone running for the State House as they do someone running for the United States House.”

Jon has his MA in political science from the University of Florida, where he studied under pollster Bill Hamilton. He lives in Fernandina Beach.

ANDY KABZA

Andy Kabza, Senior Vice President, operates our Denver office. As Executive Director of the House Majority Project for the Colorado House Democrats, Andy won 17 out of 18 races in 2012, propelling the Democrats to a nine-seat majority in the chamber. His experience covers federal-, state- and local-level campaigns across Colorado and in Virginia, Texas and Massachusetts.

In 2010, he was brought on by the Colorado House Democrats to rebuild their caucus program from scratch, ultimately saving over a half dozen vulnerable Democratic seats in a Republican wave year. In 2012, Andy won all but one targeted seat, protecting every sitting Democratic and unseating five incumbent Republicans.

Colorado House Speaker Mark Ferrandino credits Andy with building a stronger caucus operation: “Andy Kabza brought an unparalleled level of strategic sophistication to the House Majority Project.” In addition to recruiting candidates, designing individual campaign strategies, and hiring and overseeing campaign managers, Andy was responsible for each campaign’s paid communications and voter contact programs. Ultimately, the House Majority Project’s $2.3 million program knocked on over 400,000 doors and made over 185,000 phone calls in 2012. Andy personally supervised each program, sending a total of over 180 pieces.

Prior to running the Colorado House caucus, Andy worked as the Statewide Caucus Director for U.S. Senator Michael Bennet’s campaign, developing the targeting and contact strategies that in less than four months created a statewide grassroots political base for a first-time candidate in a competitive primary. In 2008, he managed Larry Joe Doherty for Congress, a DCCC Red to Blue race in Texas. Andy began his career as Political Director for Angie Paccione for Congress in 2006.

Having worked on campaigns at every level, including having run independent expenditure committees, Andy has experience encompassing every facet of campaigning: management, field, paid communications, targeting, research and political outreach.

Born and raised in Michigan, Andy attended Colorado State University in Fort Collins, Colorado, and was a 2002 Hansard Scholar at the London School of Economics.

MATT MARTZ

Matt Martz, Senior Vice President, is a graduate of the University of Florida. He was thrust into politics by the 2000 presidential recount while living in Palm Beach County. Since then, he has been actively involved in Democratic campaigns at the local, state and federal level.

Matt has made a name for himself by winning tough races in even tougher places. He’s picked up Republican-held seats in red states like Louisiana, Georgia, Missouri, West Virginia and Virginia.

Recently, Matt was the lead consultant to the Louisiana Democratic House Caucus where he helped Democrats yet again defy the Republican trend in southern states. He was also key in electing Lisa Wheeler-Brown to the St. Petersburg City Council, giving Democratic Mayor Rick Kriseman a majority. This comes just a year after Matt helped flip the Pinellas County Commission to Democrats by electing Pat Gerard.

In 2012, Matt was proud to help the Colorado Democrats retake the house, winning 17 of 18 targeted races. He was also the lead consultant for the Missouri House Caucus where, despite being significantly outspent, he defeated four Republican incumbents. In Florida, he helped elect Senator Jeff Clemens despite massive spending by Conservative PACs against him.

And in 2011, while Democrats were getting swept out of office across the country, he worked with the Louisiana Democratic House Caucus to successfully re-elect every incumbent, win four open seats and defeat two Republican incumbents.

“Elections are won through hard work and dedication. My goal has been to put the fight back into Democrats and take it to the Republicans.”

Before joining Mad Dog, Matt worked at Ballot Initiative Strategy Center, where he provided research for progressive ballot initiative campaigns. Additionally, at a local Florida consulting firm, he wrote and executed a mail plan that defeated a 16-year incumbent state attorney who had double the resources of Matt’s client.

Matt is happily married to Becky who he met helping re-elect Mayor Buddy Dyer in Orlando. They live in the historic district of Riverside in Jacksonville with two hounds and two electric cars and enjoy trying the newest, local craft beer.

CHRIS JUDD

Chris Judd, Senior Account Executive, has earned a reputation for crafting creative communication plans that meet both the strategic needs and budget constraints of candidate campaigns and nonprofits.

In 2014, Chris was proud to be part of the team that helped the North Carolina Democratic House Caucus pick up three seats – one of the few chambers in the country where Democrats gained seats. And in 2015, Chris helped Jay Hughes defeat Republican State Rep. Brad Mayo in one of the few Democratic pickups this year. Chris also helped Boston City Councilor Ayanna Pressley top the ticket in her city-wide race.

Before joining Mad Dog Mail, Chris worked as a consultant and production manager for The Campaign Network. During his time there, he oversaw the communications of over 100 campaigns and helped the firm earn numerous Pollie Awards for excellence in political communication.

Chris has a bachelor’s degree in political science from the University of the Ozarks in Arkansas.

LAUREN RENFROW

Lauren Renfrow, Art Director, is a Jacksonville native who went to Ringling College of Art and Design for graphic and interactive design. Her clean, modern designs while at Mad Dog have won Pollies in 2010, 2012 and 2014 as well as a Reed Award in 2015.

Before working at Mad Dog, she had been working at a heavy-hitting digital design agency, putting her touch on brands such as Ad Council, Discovery, Expedia, Wounded Warrior Project, United Nations and many more. For some of these clients and several others, she and her team were honored with many awards, including Webby Awards, Horizon Awards, ADDY Awards, Pixel Awards and W3 Awards.

She loves doing what she does for a living and trying as hard as she can to help others find a way to do what they love. She also fancies classic cars and has a reaffirmed passion for customizing vehicles.

We've Got A Leg Up

2
Former Caucus Directors
17out of 18
Targeted Seats Won to Take Back Colorado House in 2012
61%
Win Rate Against Targeted Republican Incumbents
Mad Dog Mail